Avi Misra

Avi Misra

Founding Director at WriterzDen with over 17 years of experience as a digital marketing expert, brand strategist, and growth leader. Avi oversees the agency's end-to-end content marketing strategy, thought leadership content editorial execution, SEO, and performance media, building data-driven acquisition engines that turn content and ad spend into qualified revenue.

SEO for FMCG: Your Complete Guide to Boost Visibility & Sales

FMCG SEO Strategy Main

Quick Summary: SEO for FMCG brands has evolved as discovery shifts from store shelves to search. Success now depends on capturing fast, high-intent queries in a competitive, multi-layered landscape dominated by retailers and aggregators. Winning brands prioritise non-branded, use-case keywords,…

How to Choose the Right Digital PR Agency for Your Business

Choosing the right digital PR agency

Quick Summary: Selecting the right digital PR agency can help businesses strengthen brand visibility, improve search rankings, earn quality media coverage, and build long-term credibility. This guide explains the benefits of digital PR and outlines key factors to evaluate, including…